Resources
Playbooks, frameworks and hard-won lessons from running LinkedIn, Google and ChatGPT Ads for B2B teams. No fluff — the stuff we actually use with customers.
Paid Ads: A Manifesto For Marketing Engineers
Marketing Engineering is becoming its own category. Here is where it adds the most value in paid media, what to automate first, and how it goes badly wrong.
Stop Attending Conferences Cold: The Paid Media Playbook for B2B Events
The teams getting the most out of conferences run paid media before they ever set foot on the floor. Here is the before, during, and after motion that turns events into pipeline.
What Actually Works on LinkedIn: 10 Lessons from AI-Optimized B2B Campaigns
Ten real lessons from AI-optimized B2B LinkedIn campaigns across 14+ client accounts — bidding, offers, audience testing, formats, and the metrics that actually matter.
Why Your CPL Looks Fine and Your Pipeline Doesn't
CPL measures cost, not fit. Here is the four-step framework for turning sales call data into ads that reach people who were actually going to buy.